Question 1

What is Mimuads?

Accepted Answer

Mimuads is a digital out-of-home (DOOH) advertising platform. We place smart screens inside high-traffic venues — pharmacies, eateries, salons — and connect them to brands that want to reach real people in the real world. It is Africa's first AI-native outdoor ad platform, also known as Usemimu.

Question 2

How does the viewership verification work?

Accepted Answer

Each screen runs an on-device AI model that counts real viewers anonymously — no camera data leaves the device. Advertisers see verified impression counts, not inflated estimates.

Question 3

What kind of businesses advertise on Mimuads?

Accepted Answer

SMEs, startups, and established brands that want to reach everyday consumers where they already spend time. If your customer visits a pharmacy, eats out, or stops by a salon, Mimuads puts your brand in front of them.

Question 4

Who can host a Mimuads screen?

Accepted Answer

Any venue with consistent foot traffic — pharmacies, eateries, salons, boutiques. We install the screen at no cost to you and handle all maintenance. Hosts earn passive income paid directly to their bank account every Friday.

Question 5

Is Mimuads APCON registered?

Accepted Answer

Yes. Every creative on the Mimuads network is vetted for APCON compliance before it goes live. Advertisers don't manage that process separately — it's built into the platform.