Africa's programmatic
DOOH infrastructure.
The supply layer agencies, brands and buying platforms activate to reach African consumers in the physical world. One integration puts the entire verified screen network — computer-vision measured, APCON-compliant — inside your buying workflow.
Everything a media buyer
needs to commit budget.
Serious agency spend follows verification, standardised reporting and programmatic control. Mimuads is built to supply all three — the same rigour you expect from digital, now for physical DOOH across Africa.
Verified inventory
Every play is measured on-device by computer vision — anonymous, tamper-resistant proof of play. The audited verification serious buyers require before committing client budgets. No verification, no spend.
Programmatic buying
Push budgets programmatically and get results back automatically. Our supply-side API lets your DSP or buying platform activate African DOOH inventory the same way you buy digital today.
Standardised reporting
Verified impressions, reach by LGA, peak-time performance and share of voice — exported as client-ready reports. Reporting your planners can put in front of a brand without reformatting.
White-label infrastructure
Embed the entire stack under your own brand. Mimuads powers the players, AI targeting, verification and screen management; you keep the client relationship and the margin.
From a single booking
to your own network.
Start where you are today and scale into deeper integration as your client demand grows.
Agency as direct advertiser
Book Mimuads campaigns directly on behalf of your clients — the same self-serve flow as an SMB, just larger budgets and more of the network selected.
- Bulk multi-screen booking across the whole network
- Downloadable, client-ready campaign reports
- Volume rates on larger flights
Agency as programmatic buyer
Activate Mimuads inventory programmatically through the tools you already use — the supply-side API connects to programmatic DOOH buying platforms.
- Supply-side API for DSP / SSP integration
- Compatible with Vistar, Concord & bespoke DSPs
- Budgets in, verified results out — automatically
Agency as white-label operator
Licence the full infrastructure to run your own DOOH network under your brand. We provide the technology; you provide the client relationships and commercial packaging.
- Player software, AI targeting & CV verification
- Full screen & network management, your branding
- You own the client relationship and the margin
Volume pricing that
rewards scale.
Transparent tiers, verified-view billing, no hidden agency markup baked into the supply. The more of the network you activate, the better your rate.
- Full self-serve platform access
- Bulk multi-screen booking
- Verified-view billing
- Standard campaign reporting
- Volume discount on media spend
- Optional managed-service desk
- Dedicated account manager
- Custom client-branded reporting
- Supply-side API access
- White-label infrastructure licence
- Bespoke commercial terms
- Priority roadmap input
Indicative tiers. Final rates depend on flight length, screen mix and creative volume — we'll send a full rate card on request.
Onboard in days, not quarters.
Brief us
Tell us the brands you run, your target reach across Lagos, and how you buy today. We map the right model and screen mix.
Book or integrate
Go live with a direct booking in days, or connect the supply-side API to your buying platform. Managed-service desk available if you prefer we run it.
Report to your client
Pull verified impressions, reach by LGA and peak-time performance into a client-ready report — exportable and on your own brand.
Questions & Answers
Each screen runs an on-device computer-vision model that counts real viewers anonymously — no camera data leaves the device. You buy against verified proof of play, not estimated impressions, which is exactly what agency finance and clients require to sign off spend.
Direct booking on behalf of clients is available now. Programmatic (supply-side API / DSP) access is in active build — we're taking a small number of design partners. Email hello@usemimu.com to get in the queue.
Yes. For agencies not ready to self-serve, our team can run the campaign end-to-end on your behalf — planning, screen selection, APCON vetting and reporting — as a white-glove managed-service option.
You licence the full Mimuads stack — player software, AI targeting, computer-vision verification and screen management — and run a DOOH network under your own brand. You own the client relationship and commercial packaging; we power the infrastructure behind it. This is a longer-term arrangement we scope per partner.
Verified impressions, reach by LGA, peak-time performance and share of voice, exported as client-ready reports. On Volume and Network tiers these can carry your own branding.