About Mimuads
The infrastructure for physical advertising.
Mimuads is not an agency or another advertising platform. We are the infrastructure that makes physical screens across Africa verified, programmable and buyable, so any business can sell.
The thesis
Africa has the screens. It is missing the infrastructure.
Physical advertising is everywhere, yet it runs on nothing. Supply is scattered across venues and operators with no shared way to verify a view, no common way to buy, and no standard record of what actually played. Brands overpay for estimates. Screen owners leave money on the table. Nobody can trust the numbers.
We build the connective layer underneath all of it. A verified network of screens, on device proof of play on every impression, and one way to buy, whether you are a single shop on the app, an agency booking nationally, or a platform plugging in through the API.
When the infrastructure is reliable, everything above it gets easier. That is the layer Mimuads is building.
What we are building
One system, four parts.
A verified network
Screens across high traffic venues, connected into one addressable network instead of scattered, unverifiable supply.
On device verification
Every screen counts real viewers on device and records proof of play, so you buy against evidence, not estimates.
Programmable access
One integration to the whole network through a supply side API, so platforms and agencies can activate inventory in code.
A white label OS
The player software, agentic ML targeting and computer vision verification, ready to run under your own brand.
Who plugs in
Built for everyone who sells in the physical world.
- SMBs
- Self serve a single screen from the mobile app and go live in a day.
- Startups and brands
- Run national campaigns across the verified network from the dashboard.
- Agencies
- Book the whole network for clients, with volume rates and client ready reporting.
- FMCG and enterprise
- Reach consumers at the point of purchase with measurable proof of play.
- DSPs and buying platforms
- Activate inventory programmatically through one supply side API.
- Venue hosts
- Host a screen and earn from the network with nothing to manage.
Build on the infrastructure.
Start selling on the verified network, or talk to us about plugging in.