Your .
On digital screens
where your audience is.
The first AI-native outdoor ad platform in Africa. Launch campaigns yourself — no agency needed. AI handles targeting, compliance, and viewership verification automatically.
An ad. On a screen. In a shop. Where the customer already is.
Campaign intelligence,
built in.
Mimuads is not an ad agency — it's an AI platform. Launch, optimize and measure your campaign from your phone, in minutes. The AI handles everything a media buyer would charge you for.
- Self-Serve in MinutesCreate, target and launch your campaign from your phone. No agency, no back-and-forth, no waiting.
- AI Screen TargetingOur AI selects the screens where your audience is most likely to convert, based on venue type and foot traffic.
- Live OptimizationThe platform watches your campaign performance in real time and shifts budget to your best-performing screens.
- On-Device VerificationViewership is counted by AI running directly on each screen — no estimates, no off-device data, no fraud.
Reach customers
where they already are.
Your audience is in their neighbourhood right now. Put your brand on the screens they walk past every single day.
AI-Verified Viewership
On-device AI counts real viewers anonymously. You pay only for verified attention — not estimates, not guesses.
APCON Compliant
Every creative is reviewed and vetted before it goes live. Regulatory peace of mind, built in.
Live in 24 Hours
Upload your creative, choose your screens, and your ad is running the next day. No agency in between.
Real Neighbourhoods
Pharmacies, eateries, salons — the everyday places your customers already visit, across 18 Lagos LGAs.
The infrastructure layer
for DOOH at scale.
Plug your clients into Africa's verified DOOH supply. Book across the whole screen network, activate programmatically, and report on computer-vision-verified impressions — under your own brand if you want.
Verified Inventory
Buy against computer-vision-verified impressions — the audited proof of play serious buyers require before committing client budgets.
Programmatic Access
A supply-side API that lets your DSP or buying platform activate African DOOH inventory the same way you buy digital today.
Client-Ready Reporting
Standardised dashboards — verified impressions, reach by LGA, peak-time performance — you can hand straight to your client.
White-Label Ready
Run the whole network under your own brand. We power the players, targeting and verification; you own the client relationship.
Direct booking
Book campaigns on behalf of clients through the platform — the same self-serve flow, with larger budgets and more screens.
Programmatic buyer
Activate Mimuads inventory through Vistar, Concord or your own DSP via our supply-side API.
White-label operator
Licence the full stack — player software, AI targeting, CV verification — and run your own branded DOOH network.
Your walls already work.
Now let them earn.
We place a screen, brands pay to reach your customers, and you earn every month — zero effort, zero running costs on your end.
- Screen installed at zero cost to you
- Earn passive income every month
- Paid directly to your bank account, every Friday
- No maintenance or running costs on your end
- Serve ads that matter to your community
Simple. Fast. Live.
Upload Your Creative
Send us your ad — image or short video. Our team handles APCON vetting so you're always compliant, without extra work.
Pick Your Screens
Choose locations by LGA, venue type, or daily foot traffic. See exactly where your ad will run before you commit.
Go Live
Your ad plays on real screens inside real Lagos shops. Verified impression counts reported as they happen.
Questions & Answers
Mimuads is Africa's AI-native digital out-of-home (DOOH) platform — and the infrastructure layer beneath it. SMEs self-serve campaigns on smart screens inside high-traffic venues like pharmacies, eateries and salons, while agencies, brands and buying platforms activate the same verified network at scale. AI handles targeting, APCON compliance and on-device viewership verification.
Each screen runs an on-device AI model that counts real viewers anonymously — no camera data leaves the device. You buy against verified proof of play, not inflated estimates, which is the standard agency finance and clients require to sign off spend.
Everyone from SMEs and startups to established brands and the agencies that represent them. If your customer visits a pharmacy, eats out or stops by a salon, Mimuads puts your brand in front of them — self-serve for a single shop, or across the whole network for a national campaign.
Yes. Agencies book across the whole verified network on behalf of clients today, with volume rates on larger campaigns and client-ready reporting — verified impressions, reach by LGA and peak-time performance. See the Agencies page for the full breakdown.
That's the roadmap. Beyond direct booking, Mimuads is building a supply-side API so agencies and DSPs can activate our inventory programmatically, plus white-label infrastructure to run a DOOH network — player software, AI targeting and computer-vision verification — under your own brand. Email hello@usemimu.com for early access.
Any venue with consistent foot traffic — pharmacies, eateries, salons, boutiques. We install the screen at no cost and handle all maintenance.
Yes. Every creative on the network is vetted for APCON compliance before it goes live. Advertisers don't manage that process separately.
Ready to reach your audience?
Start your campaign today or apply to host a screen in your space.
hello@usemimu.com →