The infrastructure layer for physical ad buying.
Every DOOH screen, verified and programmatic.
Africa has the screens.
It's missing the infrastructure.
Physical advertising runs on phone calls, guesswork and photos as proof. We wire that scattered supply into one programmable network anyone can buy, measure and verify.
Questions
& answers.
Everything about buying, hosting, verification and compliance on Mimuads.
Still have a question? hello@usemimu.com →Mimuads is the infrastructure for physical advertising. We connect screens in real world places (pharmacies, eateries, salons) into one network that anyone can buy, measure and verify, the same way you buy digital ads today.
Because today it runs on phone calls, guesswork and photos as proof. Every screen is owned by someone different, priced differently and measured by no one. We turn that scattered supply into one system with live inventory, standard pricing and verified results.
Each screen runs an AI model on the device itself that counts real viewers anonymously. No images or camera data ever leave the screen. You pay for verified views, not estimates.
No. The screen counts people the way a turnstile does. It doesn't identify anyone, store faces or send footage anywhere. Counting happens on the device and only the numbers leave it, in line with NDPR.
Soon. We're building a supply side API so agencies and demand side platforms can buy our screens programmatically, alongside their digital campaigns. It's in early access now. Email hello@usemimu.com to join.
That's on our roadmap. White label lets you license the full stack (player software, AI targeting and verification) and run a screen network under your own brand.
For now, across 18 Lagos LGAs. The network is built to expand to any city with screens and foot traffic, and we'll grow it city by city.
It's built in. Every creative is checked for APCON compliance before it goes live, so you never handle that process separately.
Within 24 hours. Upload your creative, pick your screens, and your ad runs the next day.
Yes, if your space has steady foot traffic. We install the screen at no cost, handle maintenance, and pay you every Friday.